Lalique, Selfridges, Molton Brown. POS display printing for counter displays, FSDU rollouts and retail point of sale. Designed, prototyped, printed and installed from London, since 1985.
“Counter activations, FSDUs, totems and rollouts, all built in-house.”
We built the Lalique butterfly wall, the Molton Brown showroom plinth, and the Selfridges fragrance counter display. Bespoke point of sale printing and POS display design that gets installed correctly and lasts the campaign.
FSDUs and free standing display units for supermarket rollouts. Strut cards, shelf talkers and counter displays for beauty and fragrance. Dump bin displays for high-volume retail. Mayfair W1K for briefings, Camden NW1 for production on our Ricoh C7500 and Arizona UV flatbed.
Retail point of sale printing that ships, fits and lasts the run. No call centre. No agency layer. No sub-contracting. Counter card to multi-site rollout, the same hands engineer and install it.
Three generations of London print
Mayfair W1 and Camden NW1
ExCeL, Olympia, BDC, QEII certification
Every build starts here. No assumptions.
For the counter-activation marketing manager at a beauty, fragrance or luxury brand: the brief usually arrives with a hero product, a four-week run on a department-store counter (Selfridges, Harvey Nichols, Liberty, Harrods), and a colour profile that has to match the lipstick on the campaign asset. We produce printed counter cards, strut cards (A5, A4, A3), card struts, shelf talkers, strut-back counters, tiered tester stands, perfume blotter holders, jewellery presentation trays, and tablet-mount counter units for digital activation. Point of sale printing runs through the Ricoh C7500 for full-colour or specialty-toner finishes.
Hand-finished luxury counter display for a Mayfair perfumer. Wood-grain wrap, foil-stamped detail, structural prototype before any print run is committed.
Modular tradeshow FSDU for a retail-launch activation. Aluminium frame, dye-sublimation fabric panel, packed flat and assembled at the venue by our own crew.
SBS board for premium counter wraps, foamex for lightweight rigid FSDUs, dibond and acrylic for heavyweight plinths and long-life retail. The wrong pick causes structural failure or premium-look failure. We ask what the display has to do before quoting.
350gsm SBS board printed and wrapped over greyboard for premium counter units, presentation pieces and luxury POS. E-flute and B-flute corrugated for shipping-grade FSDUs, dump bins, and high-volume retail rollouts. Corrugated FSDUs ship flat-packed and assemble without tools, the right call where store staff put the unit together.
3mm to 10mm foamex is lightweight rigid PVC for counter displays, totems and short-to-medium campaign FSDUs. UV-printed direct on the Arizona flatbed for full-bleed colour with no laminate seam. Correx is the same lightweight rigid family for sheltered outdoor and short-life POS. Foamex outdoors in sustained wind will fail. For exhibition exposure use dibond.
3mm and 4mm dibond aluminium composite for heavyweight plinths, long-life FSDUs and outdoor-rated displays. Clear, frosted and coloured acrylic (3mm to 10mm) for premium freestanding displays and product-frame units. 18mm MDF structural cores for plinths, pedestals and permanent shop fittings. B1 fire-rated stock available for venue compliance at ExCeL, Olympia, BDC and QEII Centre.
For the retail ops lead responsible for a chain of stores receiving identical POS at the same time: shipping logistics, store-team assembly consistency and install survival are what break the brief. We engineer flat-pack builds with numbered components, printed assembly instructions, and a support line for the store team. The pilot store goes first to catch the problems a prototype cannot.
A display that takes 45 minutes to build in-store does not get built. We number every component, print the assembly instructions, and pilot the assembly sequence with a single store team before scaling. The pilot catches the problems screen proofs miss.
Structural CAD, print production, packing, logistics, installation and post-install photography all run from one team, one schedule, one point of contact. One colour profile across every site, no round-tripping between three printers calibrated to three different ICC profiles.
For multi-site rollouts the team either installs directly or ships flat-pack with the assembly sequence already piloted. Same fitters every time, the ones who engineered the build. No sub-contracting, no agency layer, no phone tag the morning of build day.
Brief the production manager directly for multi-site rollouts. For matching window graphics or floor graphics on the same campaign, one PO covers it.
Get a quoteFor the FSDU brand manager rolling out to a multiple retailer: free standing display units are the workhorse of retail point of sale. We engineer FSDUs and dump bins for supermarket aisle ends, pharmacy gondolas, department-store floor space and shop-in-shop fixtures, sized to the product and the floor footprint available.
Corrugated FSDUs ship flat-packed and assemble without tools, the right call for high-volume rollouts where store staff put the unit together. The workhorse of FMCG retail.
Foamex FSDUs carry heavier weight loads for premium product launches and stay on the floor for longer campaign windows. UV-printed direct, no laminate seam.
Dibond FSDUs are aluminium composite for heavyweight builds, long-life campaigns, and outdoor-rated work. The pick when the unit needs to outlast the season.
Dump bins are the high-volume cousin: corrugated, printed full colour, designed to be filled with product and walked past at speed. Supermarket aisle ends and pharmacy gondolas.
MDF plinths wrapped in printed paper, foiled, debossed or fabric-finished. Lifts the product from the floor and stages it as a sculptural object. Hand-built one-offs for luxury showroom and pop-up.
Totems in dibond, MDF and acrylic for fragrance launches, watch displays, fashion accessory presentation and limited-edition product reveals. Each format gets its own structural CAD and physical sample before production.
For the visual merchandising lead at a luxury house (Lalique, Molton Brown, Chloe, Habitat-grade installations): cardboard does not enter the conversation. Totems, plinths and pedestals work where the product needs to be presented at eye level, lifted from the floor, or staged as a sculptural object in a showroom or pop-up. Hand-built one-offs are the standard route here.
Dieline drawn, board thickness and grain accounted for, weight loading modelled on screen.
One-off sample cut on the CNC plotter before any print run is committed.
Substrate picked per brief: fragrance launches, watch displays, fashion accessory presentation.
Wrapped in printed paper, foiled, debossed or fabric-finished depending on the brand.
Hand-finishing at Camden by the team that engineered the build.
The people who engineered the build are the people placing it.
Walk in to Mayfair (8 Avery Row) to see board samples, foil swatches and finishing references at the counter.
For the exhibition or event marketer working to a fixed install date: pop-up display stands, modular exhibition stands, fabric tension systems and full custom booth builds all run from the same Camden production team that handles retail POS. Where the venue requires a fire certificate, we specify B1 fire-rated materials and supply the certification documentation with the job.
For brands running an exhibition stand alongside retail POS for the same campaign, one supplier means one colour profile, one delivery window, no round-tripping between three printers calibrated to three different ICC profiles.
Dye-sub polyester over aluminium tension frame. Packs into a carry case.
Conference booth through 3m stand for major London venues.
Structural CAD, prototype, fabricated and finished at Camden.
ExCeL, Olympia, BDC, QEII Centre fire-rated documentation.
For exhibition graphics plus install on one PO, phone Camden on 020 7874 1900 to brief the production manager directly.
How a display gets to the floor determines what it costs to roll out. Hand-built one-offs for flagship counter activations and luxury showroom plinths; strut-back counter units for fragrance and till-point; slot-fit flat-pack FSDUs for multi-site retail rollouts.
Flagship counter activations, luxury showroom plinths, exhibition centrepieces. Assembled and finished at Camden, delivered ready to install.
Laminated strut on the back of the printed face, snaps open for instant counter use. The standard for fragrance, beauty and till-point activation.
Bulky or fragile builds ship assembled with bespoke crating. Used for one-off flagship installs.
Phone Camden on 020 7874 1900 to brief.
Components numbered, instructions printed, assembled in-store in minutes without tools. The standard for multi-site retail rollouts.
Aluminium frame systems with dye-sublimation fabric panels, packs into a carry case, assembles in twenty minutes for trade-show use.
For multi-site rollouts we engineer the assembly sequence at the prototype stage and pilot it with a single store team before scaling. The pilot catches the problems that screen proofs miss.
Covers London, the UK and the EU. Wall-mounted, freestanding, ceiling-suspended and window-fitted installs, handled by the same people who engineered the build.
The team either installs directly or ships flat-pack with the assembly sequence already piloted.
Available from either studio on standard counter POS, strut cards, counter cards, tent cards and printed panels, when files land early.
For display installation on existing units, one PO covers it.
Tell us the product, the space, the campaign timeline and the rollout scale. We talk through structure, materials and budget before anything goes to design.
Structural CAD, 2D and 3D visuals, and a physical sample cut on the CNC plotter. Sign-off before production.
Ricoh C7500, Arizona UV flatbed, CNC cutting. Finishing and assembly in-house at Camden.
Flat-pack for multi-site rollouts, pre-assembled for flagship. In-house fitting team covers London, UK and EU.
We hold 90% FSC-approved paper and board across our supply chain (Forest Stewardship Council International certified). Our 2029 Carbon Neutral commitment covers both studios. We partner with FirstMile Recycling for monthly waste reporting, and digital printing produces virtually zero waste: no plates, no chemical processing, minimal setup material. Recycled boards and PVC-free vinyl are available on request where the brand specification calls for it.
POS display, FSDU, plinth, totem or multi-site rollout. Everything you need to know before briefing the job. Cannot find your answer? We pick up the phone.
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Call us directlyFSDU stands for Free Standing Display Unit, a floor-standing branded retail display typically made from corrugated cardboard, foamex, dibond or MDF. FSDUs are used in supermarkets, pharmacies, department stores and shop-in-shop fixtures to present products at the point of sale. We design and build custom FSDUs from our Mayfair and Camden studios.
A point of sale display is any printed visual merchandising fixture designed to attract attention and drive purchases in a retail environment. Common types include counter display units, FSDUs, totems, plinths, dump bins, shelf wobblers and tent cards. A POS display has about three seconds to do its job at the shelf, so structural engineering and print quality both matter.
There is no minimum. A single hand-built unit for a flagship location runs through a different production route to a 500-unit rollout, but both are within scope. What matters is the specification, not the quantity. Setup cost covers the CAD, prototype and tooling; production runs at standard rates once that work is done.
Pricing is driven by structural complexity, quantity, substrate choice and finish. A printed strut card is a different job to an engineered FSDU. Send a specification or talk us through the brief and we will come back with a breakdown, usually the same day.
Standard printed counter POS, strut cards, tent cards, counter cards and printed panels turns around same day or one to three working days. Larger builds involving structural CAD, prototyping or specialist substrates typically take one to two weeks. Multi-site rollouts of 50 to 500 units run on a four to six week schedule with the pilot store going first.
Yes. We engineer flat-pack configurations with numbered components, printed assembly instructions and a phone line for the store team. The shipping volume we have run is multi-site rollouts of identical units across the UK in a single delivery week. Pilot store first, then rollout.
Yes. Our in-house team includes 2D and 3D designers handling structural CAD, dieline drawing and graphic design from a brief, a rough sketch or a conversation. No outsourcing.
Yes. Our in-house fitting team covers London, the UK and the EU. Wall-mounted, freestanding, ceiling-suspended and window-fitted installs are handled by the same people who engineered the build. For sites outside the EU we ship with full installation instructions.
POS (point of sale) traditionally refers to displays at or near the checkout area. POP (point of purchase) covers displays anywhere in the retail environment designed to influence the buying decision. In practice the terms are used interchangeably. We produce both.
A strut card is a counter-top display card with a fold-out cardboard strut on the back, used in retail, hospitality and corporate reception areas to stand a printed message upright without taking shelf depth. Standard sizes are A5, A4 and A3, printed full colour on 350-450gsm board with optional lamination, foil or spot UV. We print and finish strut cards in-house at Camden.
A shelf talker is a printed promotional card that sits on or hangs from the front edge of a retail shelf, calling attention to a product or offer. Shelf talkers are typically 300-350gsm coated board, full colour both sides, die-cut to slot or clip into the shelf-edge rail. We produce shelf talkers in short runs and multi-site rollouts from our Camden studio.
Yes. Where the venue requires a fire certificate, we specify B1 fire-rated materials and supply the certification documentation with the job. Covers ExCeL, Olympia, BDC and QEII Centre venue compliance for fabric, board, foamex and dibond. Production manager confirms certification with your venue compliance team before the job ships.
Two walk-in production studios in Central London. Both open Monday to Friday. No appointment needed. Walk in to discuss a job face-to-face with the people producing it.
Email us8 Avery Row, London W1K 4AL
Walk-in welcome. No appointment needed. Nearest stations: Bond Street, Oxford Circus, Green Park.
Client briefing studio. Walk in to see board samples, foil swatches, finishing references and counter-top prototypes at the counter. Sign-off on substrate and finish before the build goes to Camden.
23-27 King's Terrace, London NW1 0JP
Walk-in welcome. No appointment needed. Nearest stations: Camden Town, Mornington Crescent.
Production studio. CNC plotter, Ricoh C7500, Arizona UV flatbed, foil-stamping and finishing room. Structural prototyping and assembly bench. Fitter scheduling for multi-site rollouts and luxury showroom installs runs from here.
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